Started from the passion for the DIY (Do It Yourself) concepts, Thermaltake Technology was established in January, 1999 and has been marketed to the world with “Thermaltake” brand name ever since.

Excellent technical expertise and integration ability, experimenting with new possibilities give Thermaltake the source of authority in the market. Thermaltake observe  the users’ requirement, to design aesthetic and high quality products which will greatly improve system performance. With innovative design and unique style, Thermaltake products spread rapidly among the enthusiasts in DIY market and soon become the number one choice for PC DIY enthusiast worldwide.

Entered the global market with own brand name, Thermaltake, and successfully established six branch offices in Australia, China Germany, Japan, Netherlands, and USA, with ninety-five regional distributor and over four thousand premium resellers. All product planning is orientated by observation of global PC peripheral market and understanding of consumer demands. Thermaltake create direct contact opportunities with resellers and consumers by participating major global IT exhibitions and trade shows every year, also develop creative marketing strategies for new product promotions. At the same time, Thermaltake incorporates the composite marketing system by making branch offices and regional distributors both the distribution channel and technical support or service center, to provide the most instant support and service to consumers, maintain close contact with end users, and strengthen corporate competitiveness

We are living in the DIY* era. More and more people are assembling their own PC for fun and personal interests, but not only as a tool for work. Many consumers buy computer components to assemble or upgrade their own system, only to enjoy the pleasure of DIY. This kind of DIY living style has long been popular in many western countries, but it has only become the trend around the world in the recent years. With the fast growing of the PC DIY market, Thermaltake will continue to offer DIY enthusiast creative and innovative products, and become the number one choice for PC DIY enthusiast world wide.

* DIY (Do It Yourself)

Thermaltake became the number one choice for PC DIY enthusiast worldwide with its innovatively breakthrough product designs. The concept of “Quality”, “Performance”, and “Reliability” have been incorporated into the design of Thermaltake PC Chassis, Cooler and Power Supply to assure the components meet the highest standard. Thermaltake’s devotion in making products with leading edge technology, best performance, and a more straight forward user experience will continue.

Getting closer to users allows Thermaltake to create a more personalised lifestyle for enthusiasts. With the rise of PC DIY, Thermaltake incorporate user feedback and anticipating their needs in developing new products. Plus the integration of our expertise in thermal analysis, mechanical design, electrical design, and industrial design to offer products of the highest quality. With the implementation of CRM (Customer Relationship Management) and PLM (Product Lifecycle Management) platforms, Thermaltake always provide the most efficient and satisfactory service in terms of product developments and customer relationship managements.

Global vision - Worldwide marketing; Thermaltake spreads its corporate spirit and brand image throughout the world with diversified marketing strategies. By publishing enterprise magazine, creating online interactive campaign, sponsoring E-sports and LAN parties worldwide and participating global IT exhibitions.

Thermaltake further set up online forums, product blogs and reseller clubs to assure consumer and reseller opinions and expectations towards the products to be clearly and freely expressed. At the same time, taking advantage of the well-trusted market survey websites to study and understand consumer demands.

Thermaltake technology is heading towards the successful development of branding and R&D intellectual property. Concentrating on the integration of thermal analysis, mechanical design, electrical design, and industrial design expertise to assure all products reach the highest standards.

Thermaltake will maintain the constant devotion to global green activities, and expand the spirit of earth protection with actions in developing highly efficient cooling and energy saving technologies, doing our part in preventing global warming for a better living environment for the next generation.